Natalia Jasso
SELECTED PROJECTS
Stanley 1913
Dickies
Clinique
Hongueras Pjiekakjoo
Kohl’s
Me!Bath
Monto
Juantons
Yoko
ARCHIVE
HUSH HUSH (BAR)
PLANTARIUM (PLANT SHOP)
FRUITIKI (POPSICLES)
KELLA (PET PRODUCTS)
NEGRO BLANCO CAFE (CAFE)
ABOUT ME
Hey! I’m Natalia—a graphic designer obsessed with turning big ideas into bold visual identities. I specialize in conceptual thinking, expressive design, and building brand systems that actually work. Let’s make something unforgettable. Reach out anytime!
Let’s work together →
CONCEPT
Me!Bath
Me!Bath
About the project
Me!Bath is a body care brand where function meets feeling, helping people discover the joy and benefits of elevated personal care. These new concept products are inspired by the moods or feelings we aspire to have after taking a shower or bath.
Functionally, Me!Bath products enhance the body with scientifically proven ingredients that brighten, clarify, hydrate, and exfoliate. They also provide a pleasurable sensorial experience through joyful, energizing colors and packaging shapes that stoke the senses.
For the branding, we created a flexible system inspired by the exclamation point in the brand name. Each product is associated with a unique exclamation point reflecting its mood. Colors were chosen to match the mood and ingredients, creating a cohesive visual experience.
Me!Bath is a body care brand where function meets feeling, helping people discover the joy and benefits of elevated personal care. These new concept products are inspired by the moods or feelings we aspire to have after taking a shower or bath.
Functionally, Me!Bath products enhance the body with scientifically proven ingredients that brighten, clarify, hydrate, and exfoliate. They also provide a pleasurable sensorial experience through joyful, energizing colors and packaging shapes that stoke the senses.
For the branding, we created a flexible system inspired by the exclamation point in the brand name. Each product is associated with a unique exclamation point reflecting its mood. Colors were chosen to match the mood and ingredients, creating a cohesive visual experience.
Credits
Design and Direction:
Natalia Jasso
Strategy Team:
Mary Cass
Jess Katz
Design and Direction:
Natalia Jasso
Strategy Team:
Mary Cass
Jess Katz