Natalia Jasso
SELECTED PROJECTS
Stanley 1913
Dickies
Clinique
Hongueras Pjiekakjoo
Kohl’s
Me!Bath
Monto
Juantons
Yoko
ARCHIVE
HUSH HUSH (BAR)
PLANTARIUM (PLANT SHOP)
FRUITIKI (POPSICLES)
KELLA (PET PRODUCTS)
NEGRO BLANCO CAFE (CAFE)
ABOUT ME
Hey! I’m Natalia—a graphic designer obsessed with turning big ideas into bold visual identities. I specialize in conceptual thinking, expressive design, and building brand systems that actually work. Let’s make something unforgettable. Reach out anytime!
Let’s work together →
IDENTITY + PACKAKING
Fruitiki
About the project
Fruitiki is a family-owned Mexican paleteria, or popsicle shop, based in El Paso. Since 1984, they have offer an array of tropical flavors and are well-known in the El Paso area and vicinities. With their son taking ownership, he wanted a rebrand prepared for the modern digital era.
The rebrand drew inspiration from Mexican hand-painted signs and the vibrant Mexican hot pink, nodding to the family's roots while infusing the brand with optimism and playfulness.
For the box system, a range of gradients were created, playing with the colors of the ingredients in a refreshing way.
Fruitiki is a family-owned Mexican paleteria, or popsicle shop, based in El Paso. Since 1984, they have offer an array of tropical flavors and are well-known in the El Paso area and vicinities. With their son taking ownership, he wanted a rebrand prepared for the modern digital era.
The rebrand drew inspiration from Mexican hand-painted signs and the vibrant Mexican hot pink, nodding to the family's roots while infusing the brand with optimism and playfulness.
For the box system, a range of gradients were created, playing with the colors of the ingredients in a refreshing way.
Credits
Design & Direction:
Natalia Jasso
Motion:
Juanito Méndez
Design & Direction:
Natalia Jasso
Motion:
Juanito Méndez