Natalia Jasso
SELECTED PROJECTS
Stanley 1913
Dickies
Clinique
Hongueras Pjiekakjoo
Kohl’s
Me!Bath
Monto
Juantons
Yoko
ARCHIVE
HUSH HUSH (BAR)
PLANTARIUM (PLANT SHOP)
FRUITIKI (POPSICLES)
KELLA (PET PRODUCTS)
NEGRO BLANCO CAFE (CAFE)
ABOUT ME
Hey! I’m Natalia—a graphic designer obsessed with turning big ideas into bold visual identities. I specialize in conceptual thinking, expressive design, and building brand systems that actually work. Let’s make something unforgettable. Reach out anytime!
Let’s work together →
IDENTITY
Plantarium
Plantarium
About the project
Plantarium is a project founded by two gardening enthusiasts who provide landscape services, pottery, tools, and tips for plant care. For the branding system, I used surreal illustrations that play with the scale of plants to evoke the unbreakable bond we have with nature.
The branding is built on two main principles: the elegance and mysticism of nature. Stationery shapes abstract elements like leaves, hands, dirt, and water. A major inspiration was the work of Hayao Miyazaki, whose films beautifully depict the relationship between nature and humankind, translating into a fantastical storytelling experience.
Plantarium is a project founded by two gardening enthusiasts who provide landscape services, pottery, tools, and tips for plant care. For the branding system, I used surreal illustrations that play with the scale of plants to evoke the unbreakable bond we have with nature.
The branding is built on two main principles: the elegance and mysticism of nature. Stationery shapes abstract elements like leaves, hands, dirt, and water. A major inspiration was the work of Hayao Miyazaki, whose films beautifully depict the relationship between nature and humankind, translating into a fantastical storytelling experience.
Credits
Photography:
Opa Portillo
Photography:
Opa Portillo