Natalia Jasso
SELECTED PROJECTS
Stanley 1913
Dickies
Clinique
Hongueras Pjiekakjoo
Kohl’s
Me!Bath
Monto
Juantons
Yoko
ARCHIVE
HUSH HUSH (BAR)
PLANTARIUM (PLANT SHOP)
FRUITIKI (POPSICLES)
KELLA (PET PRODUCTS)
NEGRO BLANCO CAFE (CAFE)
ABOUT ME
Hey! I’m Natalia—a graphic designer obsessed with turning big ideas into bold visual identities. I specialize in conceptual thinking, expressive design, and building brand systems that actually work. Let’s make something unforgettable. Reach out anytime!
Let’s work together →
IDENTITY
Yoko
Yoko
About the project
Yoko is a sushi restaurant located in Ciudad Juarez, Chihuahua, specializing in fresh fish cuts. For its branding, the name "Yoko" ( 洋子 ) was chosen, meaning "sun child" or "good, positive child," to connect Japan's cultural heritage as the "land of the rising sun" with a soft and familiar Japanese name.
The branding design approach is minimalist, with a focus on simplicity and balance, keeping the logo and brand elements minimal to allude to Japanese minimalism. This design philosophy allows for a clean and sophisticated visual identity that effectively communicates the restaurant's focus on fresh fish cuts and Japanese heritage.
Yoko is a sushi restaurant located in Ciudad Juarez, Chihuahua, specializing in fresh fish cuts. For its branding, the name "Yoko" ( 洋子 ) was chosen, meaning "sun child" or "good, positive child," to connect Japan's cultural heritage as the "land of the rising sun" with a soft and familiar Japanese name.
The branding design approach is minimalist, with a focus on simplicity and balance, keeping the logo and brand elements minimal to allude to Japanese minimalism. This design philosophy allows for a clean and sophisticated visual identity that effectively communicates the restaurant's focus on fresh fish cuts and Japanese heritage.
Credits
Design and Direction:
Natalia Jasso
Motion:
Juanito Méndez
Design and Direction:
Natalia Jasso
Motion:
Juanito Méndez